Media Day with the North Sydney Bears Rugby League – NSW Cup 2026
We recently had the privilege of delivering our first professional rugby league media day for the North Sydney Bears at the NSWRL Centre of Excellence — and what a milestone it was for us.
Across a focused 90-minute shoot window, we captured 35 players and staff from the 2026 NSW Cup squad, bringing our signature premium, high-impact portrait style into the professional rugby league space.
Raising the Standard
From junior clubs to professional squads, our approach remains the same:
- Fast, efficient player flow
- Strong creative direction
- Elite-level lighting setups
- Clean, media-ready outputs
Professional environments demand precision — and this shoot was no different. With a tight schedule and a full roster, every minute counted. Our goal was to create powerful, consistent portraits that would elevate the club’s media, sponsorship, and digital presence heading into the 2026 season.
The result? Bold, commanding imagery that reflects the grit and legacy of the Bears.
Black & Red Done Right
The new 2026 Home and Away kits looked sharp in the Bears’ iconic black and red. Under controlled lighting, the textures, sponsor placements, and detailing of the jerseys stood out beautifully on camera.
The visual direction leaned into:
- Strong shadows
- Confident, square stances
- Intense eye contact
- Clean separation from background
The final portraits feel modern, premium, and unmistakably professional — built for game-day graphics, season launches, social campaigns, and print assets. We opted for a neutral grey background and a simple but effective lighting setup that would allow for flexibility in post-production when creating assets and graphics.
More Than Just Portraits
What made this day even stronger was the full-club experience.
We arrived early to document the squad’s morning gym session — capturing the grit, focus, and culture behind the scenes. Post-shoot, we followed the team into their scheduled team-building activities, adding depth to the visual story of the day.
Media day isn’t just about headshots.
It’s about storytelling.
Clubs today need:
- Social-first content
- Sponsor-ready imagery
- Culture-driven visuals
- Quality Assets that stretch across the entire season
That’s exactly what we delivered.
A Big Step for LJC SPORTS
For our team, this shoot marked an exciting progression — from boutique junior media days to delivering at a professional rugby league level.
We pride ourselves on:
- Premium execution
- Efficient systems
- Creative direction with purpose
- A calm, organised on-set presence
Bringing our signature LJC service standard into a professional NSW Cup environment reinforces where we’re heading — boutique, premium, and performance-driven.
2026 Season Ready
The Bears now head into the 2026 season with a full suite of media assets that match their ambition on the field.
To the players, staff, and club management — thank you for trusting us with your first official media day of the season.
We’re just getting started.
