Looking Back: The Journey of LJC
It’s hard to believe that two years have flown by since I launched Logan James Creative. What began as a simple idea—capturing stunning sports portraits—has blossomed into a thriving brand that has photographed over 600 athletes across Sydney.
Reflecting on that very first sports photo shoot, I remember the mix of excitement and nerves. It was my chance to bring my vision to life and create something that truly embodied the aesthetic I wanted to capture in athletes. The photos featured on this page are from that initial brand shoot. Each image was crafted not just to promote my photography service, but to lay the groundwork for everything that followed. While they may not have been technically perfect, experimenting with my lighting setup, workflow, and interactions with the athletes helped establish the foundation for how we operate today.
Back then, I was driven by a passion for basketball and a desire to create images that I felt were missing in youth sports photography. Fast forward two years, and Logan James Creative has surpassed my original plans. I’ve had the privilege of working with athletes from various sports, refining our processes and workflows. From local competitions to representative clubs, every shoot has contributed to the quality of the images we produce, and I’m proud to showcase that evolution.
Looking back at those early days fills me with gratitude for the journey. Each photo I took was a stepping stone to where I am now. Today, I’m not just a photographer; I’m a storyteller, capturing the unique narratives of Sydney’s athletes.
With every shoot, I’ve embraced the art of sports photography in Sydney, focusing on dynamic moments that resonate with both fans and athletes. Whether it’s basketball photography, rugby photography, or portraits of individual athletes, my commitment to excellence remains unwavering.
Here’s to the journey so far and the countless stories still waiting to be captured. A big shout out and thank you to my clients and team who have been part of this adventure. The best is yet to come!







